Six Marketing Mistakes CEOs Can Avoid

In Six Marketing Mistakes CEOs Can Avoid, Rebekah Donaldson describes the telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead. It covers:* Tactics Tunnel Vision* Hiring Specialists Too Soon* Awareness - The Red Herring* Push Marketing* Coordinating Specialists* Me-Too Marketing PlansMarketing failures are costly even in a good economy. In the current business climate, they can be fatal. By di...

By Rebekah E. Donaldson
File Size: 244 KB
Print Length: 18 pages
Simultaneous Device Usage: Unlimited
Publisher: BookBaby (September 29, 2011)
Publication Date: September 29, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B005R4TPBY
Text-to-Speech: ::::
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Word Wise: Enabled
Lending: Not Enabled
Format: PDF Text djvu book

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