Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle.Suddenly they hear a tiger roar.One explorer sits down and takes a pair of running shoes out of his backpack."You’re crazy, you’ll never out-run a tiger," says the other explorer."I don’t have to out-run the tiger," he replies."I just have to out-run you.""Predatory thinking" involves looking at a challenge y...
By Dave Trott
Hardcover: 264 pages
Publisher: Pan Macmillan; Unabridged edition edition (April 1, 2015)
Product Dimensions: 5.2 x 1.1 x 8 inches
Amazon Rank: 1910841
Format: PDF Text djvu ebook
There's nothing worse than a very droll book about advertising/marketing. Lord knows there are plenty of them.But at the end of the day, advertising people are charged with making magic out of the mundane and making something for a broader audience t