@hearts@minds#transreality

Can the persuasive powers of computer gaming support managers and their organisations in the real world – a world in which the number of overlaps between physical and virtual forms of reality is constantly growing? In this book, gamification designer Ed Fennema and Chief Executive Harry van Boven try to find the answer to this intriguing question. They state that computer games apply universal mechanisms to grab people’s attention, adapt to their...

By Ed Fennema
Paperback: 306 pages
Publisher: transreality.com; 1 edition (June 23, 2014)
Language: English
ISBN-10: 9082199904
ISBN-13: 978-9082199901
Product Dimensions: 8.5 x 0.7 x 8.5 inches
Amazon Rank: 12495195
Format: PDF Text TXT book

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